
Ol' Fat Horse has stated he's a freelance layout artist. Now, according to his works he thinks, like a lot of amateurs, that all layout consists of is creating a text box, and using cut and paste to throw the word document into it with the option to keep adding pages as long as there is text. Of all of his shit-tastic works, I chose "An Ass In Shadows" because of his very loud and vocal braying about how wonderful it is.
Keep in mind, that I've been working in PDF products for the last 10 years, in an arena that expects all the bells and whistles, and will tear the shit out of your if the layout doesn't meet expectations.
You see, PDF has a multitude of functions for the user. Everything from embedded hyperlinks to ease of use bookmarks, to page backgrounds, and on and on. People who purchase PDF's nowdays expect to get their money's worth, not only with the text, but with the appearance.
On that note, let us examine the first 5 pages of "An Ass In Shadows", for educational purposes, as is permitted by the DMCA and American Copyright Law. (HAH! Suck it Nicky! This page is protected by law!)

- First of all, note the over abundance of whitespace. On a cover, this is inexcusable. The graphic is a public domain graphic, now, I could say Fat Horse chose this picture as a commentary on the world of e-publishing, but since it has demons in it, I'm going to say his grade school mentality automatically thinks anything with demons and cool, so he chose the graphic because of that.
- Second, notice the fact his picture is in the lower left hand corner. Now, not any picture, but from the looks of it, his high school yearbook picture. Once again, I could state that he chose that picture because this book reflects his high school years, but I doubt it. He was probably embarrased to put his current appearance on the book, afraid that the picture of an unwashed, brown snaggly toothed, greasy haired rotting bigfoot fetus on the cover would cause people to automatically bypass it.
- Third: Putting his email on the cover. Not his professional email of FAT-HORSE@LAKEFAILUREPRESS.CUM, but his fucking Gmail address. Way to look like an amateur, Fat Horse.
- Then the title of the book, in the upper right, smaller than his name or his email address. Why "DuPage County" is viewable in the little bubble is beyond me, but it looks sloppy.
- The cover page is bad, really bad, and anyone who pays Fat Horse for his services are going to take one look at a cover like that and demand their money back.

The disclaimer. There are a lot of problems right here, not only from a layout standpoint, but from a product standpoint.
- The copyright notice is buried in babbling, and may be rendered moot since he also has babbling instructions. Copyright notices follow a certian format.
- The disclaimer is long, and acts as both a preface and a disclaimer. Disclaimers are normally short and sweet, such as "PRODUCT RATED MATURE AUDIENCES ONLY", not an entire page of some bloated manchild ranting on and on.
- The headers and footers are missing, and there should be prefacing page numbers right here. It looks like the middle of some high school creative writing project, not a professional product.

The Table of Contents. Another fuckup from layout standard
- No bookmarks. In a PDF, this is inexcusable.
- No subchapters. Those year sections should be, well, sections or books, rather than full chapters. There should be subchapters in order to allow the reader a sneak peek at what each section contains, as well as making finding one's place again easy.
- The third chapter is underlined and in blue font.
- The third and fourth chapter lines are in blue font
- The boxed section is difficult to read, using a low point font with thin letters on a black background without ensuring that the letters are crisp makes the section appear blurry. Additionally, everything after where he got the quotes from should have been in the preface section, instead of clogging this area.
- The header graphic is a low dpi clipart, blurry and poorly done. While fine for a slideshow or power point presentation, it looks like unwashed ass.
- The dashes on either side of the page numbers, while an artistic choice, do not go well with the font choice.
- No border, no header, no footer.

The first actual page of the book. This shows many, many problems.
- The box encroaches on the text area. A solid line, roughly 3 points thick, should have been pushed out about a 1/8th of an inch. Because of the option Fat Horse used, the border crowds the text, since he didn't put any standoff distance in it.
- The white space at the borders, while fine for traditional print, looks like ass in a PDF product.
- The page number is at the bottom of the text box, surrounded by dark grey, rather than at the footer of the page, where it belongs. Now, this could be listed as an artistic choice, but it still looks bad, and makes me question whether or not Fat Horse knows how to properly program in headers and footers. Additionally, we see the return of the dashes.
- The headers, which switch off between Fat Horse's name and the title of the book, still crowd the text of the manuscript. It should have been lifted about a 1/4 to 1/2", away from the text, done in a slightly larger or bolded font.
Well, looks like it is time for me to put my money where my mouth is.
I whipped this up in about 30 minutes awhile back. It's a free preview of Marauders II. I chose this because it is the most recent thing I've done layout for.

OK, cover page:
- Like it should, the cover is entirely, well, covered. The background is standard for the product line, and is crisp and clear.
- The background graphic is from Marauders I, reused in order to give product line continuity. It's clear, uncluttering, and gives an idea of the contents.
- The fonts are standard for the product line. Nowhere is there an email address, and the name of the publisher is on the cover. The "Preview Sample" pops out enough that it won't be confused easily with the full product.
- On the larger (click me) version, you can see the bookmarks, broken down into section, section contents, and details. PDF's are wonderful for this, and a product missing the booksmark section in the RPG field will get blasted. It's worth a full rating point.

First Page. Now, I skipped copyright and table of contents, since this is just a 5 page sample. Moving straight to the product itself. However, there are some choices and problems that I left, merely to illustrate a few things.
- The shade boxes have a dropshadow. Now, this doesn't look good, but it is left in ALL previews, in order to track the differences.
- Sidebars are products name, and the spiral notebook edge. The spiral notebook edge is standard through the series, as is having the product name on the outside edge. The "Year of the Zombie" at the top is also standard. However, rather than put my name and UKG Publishing on opposite pages was bypassed for this sample, and a placeholder graphic was used instead. Now, normally I would have used the automation to track page numbers, but honestly, it's 5 fucking pages long. No need.
- Sections are seperated by a small amount of whitespace and a large point bolded font.

Same thing, but since this was a rough draft layout, I decided to see how "squishing" the text a little would look, reducing the whitespace. Well, it looks like ass. Plus, I centered one header, and like that a lot better, so I would probably use it centered for the final draft. The dropshadow would definitely have to go, since it bleeds onto the sidebar and bottom graphic.
But, as I said, this is a 30 minute rough draft.

Finally, we have the last page. Here I broke up a large amount of white space with a charcoal sketch graphic of a Crashhawk. This fits the theme of the product and the product line, as well as gets rid of the white space that would be jarring and a waste of space.
As you can see, Nick "Fat Horse" Pacione thinks that layout is just cut and paste, but it isn't. When designing a PDF product, a lot needs to go into them. Since he doesn't understand proper layout, anything he makes will be seriously fucked up. I wonder if he's aware that people that hire him to do layout WILL take him to small claims court to recoup their losses if he screws the pooch on the layout.
Plus, a decent layout can take hours. For a 200 page book, complete with graphics, bookmarks, backgrounds, sidebars, headers, footers, it can take 12-18 hours to complete. For $65, he'd be better off flipping burgers. In the same amount of time it would take to make a properly laid out product, he could have made about $96-$154 flipping burgers at minimum wage.
And in closing, let me reiterate my challenge to ol' Fat Horse.
Come up with an RPG product and upload it to RPGNow within 30 days.
The product must be priced at $5, no more, no less.
30 days after the project is uploaded, whoever has the highest ratings and sold the most products wins.
Can you meet this challenge, Fat Horse? Or would you rather dance on a tabletop and lisp some more...
